Surveys
Collect voice of customer feedback with targeted micro-surveys.
What Are Micro-Surveys?
Micro-surveys are short, targeted questions that appear to visitors at key moments. They help you understand:
- Why visitors leave without purchasing
- What information they're missing
- How they found your store
- What would convince them to buy
Setting Up Surveys
- Go to Surveys in the sidebar
- Click Create Survey
- Write your survey question
- Choose when to show the survey (exit intent, time on page, scroll depth)
- Target specific pages or visitor segments
- Set response quotas if needed
- Activate the survey
Targeting Visitors
Target surveys based on:
- Page - Show only on specific pages
- Visitor type - New vs. returning visitors
- Device - Desktop vs. mobile
- Behavior - Exit intent, idle time, scroll depth
Reading Responses
Survey analytics include:
- Response rate (responses / impressions)
- Response breakdown by answer
- Trends over time
- Export to CSV for further analysis
Survey Limits
- Starter: No surveys
- Growth: 5 active surveys
- Pro: Unlimited surveys
Best Practices
- Keep questions short and focused
- Don't survey too frequently (1 survey per session max)
- Use exit-intent for cart abandonment insights
- Rotate questions to avoid survey fatigue
Tip
Start with a simple "What almost stopped you from buying?" survey on your checkout page. The insights can be invaluable for identifying conversion blockers.