Data Glossary

Plain-language definitions used in Zolvio docs and policies.

Personal Data

Information that can identify a person directly or indirectly. In many regions, pseudonymous identifiers and behavioral data can be considered personal data.

A recording's summary with a random visitor ID
A recording's summary names the shopper only by a random visitor ID.

PII

“Personally identifiable information” is an informal term often used to mean directly identifying data (names, emails, addresses). Legal definitions vary by jurisdiction.

Controller vs Processor

  • Controller: decides why/how data is processed (often the merchant)
  • Processor: processes data on behalf of the controller (often the app vendor)

Consent

A user’s permission for specific types of processing. Consent must usually be informed and revocable.

Tip

Use precise, jurisdiction-appropriate language in your policy documents and avoid absolute claims like “we never collect personal data” unless counsel confirms it.