Heatmaps

Visualize where visitors click and how far they scroll on your pages.

Types of Heatmaps

Click Maps

Click maps show where visitors click on your pages. Hot spots (red/orange) indicate high click activity, while cold spots (blue/green) show areas with fewer clicks.

Scroll Depth

Scroll maps reveal how far down the page visitors scroll. This helps you understand:

  • Where attention drops off
  • If important content is being seen
  • Optimal placement for CTAs

Viewing Heatmaps

  1. Go to Heatmaps in the sidebar
  2. Select a page from your store
  3. Choose the device type (desktop, tablet, or mobile)
  4. Toggle between click and scroll views

Page Limits

Heatmap page limits depend on your plan:

  • Starter: 3 pages
  • Growth: Unlimited pages
  • Pro: Unlimited pages

Data Requirements

For accurate heatmaps, we recommend:

  • At least 100 sessions on a page
  • Minimum 200 clicks for click maps
  • Data from the past 30 days

AI InsightsComing Soon

Soon, Zolvio will provide AI-powered analysis of your heatmaps, including:

  • Optimization recommendations based on click patterns
  • Scroll behavior interpretation
  • Comparison with conversion benchmarks

Tip

Check heatmaps for both desktop and mobile separately. Visitor behavior often differs significantly between devices.