Heatmaps

See where visitors click, how far they scroll, and what elements get attention on each page.

Heatmap overlay view
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Uclick heatmap overlay aligned on a captured page screenshot.

Types of Heatmaps

Click Maps

Click maps show where visitors click on your pages. Hot spots (red/orange) indicate high click activity, while cold spots (blue/green) show areas with fewer clicks.

Scroll Depth

Scroll maps reveal how far down the page visitors scroll. This helps you understand:

  • Where attention drops off
  • If important content is being seen
  • Optimal placement for CTAs

Viewing Heatmaps

  1. Go to Heatmaps in the sidebar
  2. Select a page from your store
  3. Choose the device type (desktop, tablet, or mobile)
  4. Toggle between click and scroll views

Page Limits

Heatmap page limits depend on your plan:

  • Free: 1 page
  • Starter: 25 pages
  • Growth: Unlimited pages
  • Pro: Unlimited pages

Data Requirements

Heatmaps become available once a page has enough interactions to be meaningful.

  • Minimum to show “Ready”: 30 sessions and 50 clicks
  • Recommended for confident decisions: 100+ sessions and 200+ clicks
  • Segment by device: desktop and mobile behavior often differs

For details on accuracy, segmentation, and common pitfalls, see Data Quality.

For segmentation (visitor type, traffic source, UTMs, and A/B variants), see Heatmap segmentation.

How heatmaps relate to recordings

Heatmaps are computed from recorded interactions. If session recording is disabled (or consent is denied), heatmaps won't populate for those visitors.

AI Insights

Zolvio can generate AI-powered suggestions from your heatmap patterns, including:

  • Optimization recommendations based on click patterns
  • Scroll behavior interpretation
  • Comparison with conversion benchmarks

See AI Insights for quotas, rate limits, and how to interpret suggestions.

Screenshots

Heatmaps can be overlaid on a captured screenshot of your page for easier interpretation. See Screenshots.

Element Clicks

In addition to the visual overlay, Zolvio can summarize the most-clicked areas/elements to help you prioritize what to review first.

Troubleshooting

If a page isn't showing up, check thresholds and whether recording is enabled. See Troubleshooting.