A/B Testing

Test variations of your pages and find what converts best for your store.

Creating a Test

1. Go to A/B Tests in the sidebar
2. Click Create Test
3. Enter the URL of the page you want to test
4. Use the visual editor to make changes to your variant
5. Set your traffic allocation (e.g., 50/50 split)
6. Define your goal (clicks, purchases, etc.)
7. Start the test

Visual Editor

The visual editor lets you make changes without code:

• Change text content
• Modify colors and styles
• Hide or show elements
• Swap images

Reading Results

Test results show:

• Visitors - Number of visitors in each variant
• Conversions - Goal completions per variant
• Conversion Rate - Percentage of visitors who converted
• Lift - Improvement over the control
• Confidence - Statistical certainty of the result

When to Declare a Winner

We recommend declaring a winner when:

• Confidence level reaches 95% or higher
• You have at least 100 conversions per variant
• The test has run for at least 7 days (to account for weekly patterns)

Test Limits

• Starter: No A/B testing
• Growth: 3 concurrent tests
• Pro: 10 concurrent tests

Advanced StatisticsComing Soon

Soon, Zolvio will include:

• Bayesian statistics for probability-based decisions
• Auto-winner detection when confidence thresholds are met
• Advanced device and audience segmentation