A/B Testing: Targeting

Show tests only to specific audiences so results stay clean and relevant.

Audience targeting UI
Screenshot placeholder
1200×650px • /docs-images/ab-testing/targeting-ui-1200x650.png
Add a file at this path to replace the placeholder.
Utargeting configuration (device, visitor type, UTM, country).

Common Targeting Dimensions

  • Device: desktop vs mobile behavior often differs
  • Visitor type: new vs returning visitors
  • Campaigns: target traffic from specific UTM sources/mediums/campaigns
  • Country/region: when messaging differs by locale

Traffic sampling

Under Advanced you can run a test on only a share of eligible visitors (for example, 50%). Sampling and targeting are enforced by Zolvio’s servers, so a visitor who isn’t in the sample simply sees the original—no variant is applied or recorded for them.

Tip

Keep targeting simple. The more you slice traffic, the longer it takes to reach meaningful sample sizes.