A/B Testing: Targeting

Show tests only to specific audiences so results stay clean and relevant.

Audience targeting UI
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Utargeting configuration (device, visitor type, UTM, country).

Common Targeting Dimensions

  • Device: desktop vs mobile behavior often differs
  • Visitor type: new vs returning visitors
  • Campaigns: target traffic from specific UTM sources/mediums/campaigns
  • Country/region: when messaging differs by locale

Tip

Keep targeting simple. The more you slice traffic, the longer it takes to reach meaningful sample sizes.