Heatmaps: How It Works

From visitor interactions to aggregated click and scroll insights.

Heatmap pipeline diagram
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Uvisitor interactions → recording events → aggregation → heatmap overlay.

What Zolvio Aggregates

  • Clicks: where visitors click on the page
  • Scroll depth: how far visitors scroll
  • Device segmentation: desktop, mobile, tablet

Relationship to Recordings

Heatmaps are derived from recorded interactions. If recording is disabled or consent is denied, those visitors won’t contribute to heatmaps.

If you’re not seeing data, start with recording setup.

Privacy note

Heatmaps are aggregated and are meant to be less sensitive than raw recordings, but they’re still derived from visitor behavior. Configure consent and exclusions appropriately.

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