Session Recordings: Sampling & Retention

How Zolvio controls recording volume, storage, and deletion.

Why Sampling Exists

  • Recording every visitor is expensive and often unnecessary
  • Sampling helps you stay within plan quotas while keeping sessions representative
  • Sampling also reduces privacy exposure by limiting collection

How Sampling Works

Sampling is decided per visitor, so a visitor is either recorded on every visit or not at all (no partial journeys). The share of visitors recorded depends on your plan:

  • Free: 1 in 10 visitors
  • Starter: 1 in 2 visitors
  • Growth and Pro: every visitor

On every plan, only visitors whose cookie consent allows analytics are recorded, up to your plan’s monthly limit.

Tip

If you’re troubleshooting “missing sessions”, check sampling and consent first. See Troubleshooting.

Monthly Limits

Plan limits determine how many sessions you can record per billing cycle:

  • Free: 1,000 recordings
  • Starter: 5,000 recordings
  • Growth: 20,000 recordings
  • Pro: 50,000 recordings

A page that opened and closed in under 5 seconds with nobody clicking, scrolling, touching or typing doesn’t count toward the limit, and neither do visits from browsers or IP addresses you excluded under Settings → Recording privacy.

See Billing & Plans for everything else each plan includes.

Retention

Retention determines how long recorded data is kept before deletion. Retention is plan-based and enforced automatically.

  • Free: 7 days
  • Starter: 30 days
  • Growth: 60 days
  • Pro: 180 days
Plan page with recordings per month and data retention
The plan page in Zolvio: session recordings per month and data retention for each plan.

Deletion

  • Expired recordings/events are removed automatically as part of scheduled retention cleanup
  • Some aggregated analytics may be retained longer in a minimized form (for trends), depending on your plan

Read the full retention policy

See Data Retention Policy for retention by data type (recordings, heatmaps, screenshots, A/B testing events, logs).